21 November 2016
Reckitt Benckiser (RB)
RB commits to reduce the prevalence of diarrhoea amongst children under five by at least 50%, the incidence of acute diarrhoea by at least 50% and to achieve an estimated 80% reduction in children under-five with diarrhoea dying from the illness in clinics by 2018. To achieve this, RB, in partnership with Save the Children, commits to deliver an integrated package of essential interventions and services by following the seven-point plan developed by WHO and UNICEF to combat diarrhoea.
This will include community-wide sanitation promotion and the capacity building of local health workers to promote early breastfeeding, vitamin A supplementation, handwashing and other good hygiene practices. RB’s partnership approach entails four key targets: to improve the quality of diarrhoea control services in the community and at health facilities using proven interventions and working in multi-level partnership; community mobilization and empowerment to increase the demand for quality health and community-led hygiene and sanitation activities; leveraging the company’s innovation and research capabilities to co-develop new affordable sanitation products and generate evidence for effective behaviour change communication; and provision of a body of evidence to advocate to governments to take on this integrated approach at scale.