21 November 2016

GSMA Mobile For Development Foundation, Inc.

2014

The GSMA, is proud to announce a significant contribution to the existing mobile industry commitment that was made in June at the Partner’s Forum in Johannesburg. Airtel Group have committed to working with the GSMA and other committed partners to providing relevant, credible and endorsed mobile health services across their 300 million mobile connections in Africa. This adds significant potential to drive demand for life-saving commodities and enable health worker services across Gemalto’s offering to provision 350 million SIM cards, Samsung’s offering to pre-embed health services on 100million devices and the MTN Group offering to zero rate all health services across almost 250 million connections. We aim to begin implementation of services in November 2014.

The target audience for the mobile services will be pregnant women and women living with/caring for children 5yrs and will therefore cover the most relevant health and nutrition as well as agricultural content, recognising that the majority of these patients are also rural, subsistence farmers.

The other significant update is how these commitments have been leveraged to provide Ebola services, specifically: 1) credible messaging, 2) access to anonymised Call Data Records for disease tracking, and 3) Health worker reporting and data surveillance tools. 11 of the 21 mobile operators in affected countries are committed to the GSMA and are already implementing services. Efforts are underway to coordinate will all major humanitarian and technical organisations, Governments and local authorities to ensure a timely and impactful mobile response to rural, subsistence farmers.

The other significant update is how these commitments have been leveraged to provide Ebola services, specifically: 1) credible messaging, 2) access to anonymised Call Data Records for disease tracking, and 3) Health worker reporting and data surveillance tools. 11 of the 21 mobile operators in affected countries are committed to the GSMA and are already implementing services. Efforts are underway to coordinate will all major humanitarian and technical organisations, Governments and local authorities to ensure a timely and impactful mobile response.

2014- Every Newborn Action Plan

The GSMA Mobile for Development mHealth program, through a new mobile ecosystem partnership, commits to the launch of mHealth services, which is focused on nutrition and maternal and child health. The partnership includes Gemalto, Hello Doctor, Lifesaver, Mobenzi, Mobilium, MTN, Omega Diagnostics and Samsung in phase one (Côte d’Ivoire, Ghana, Nigeria, Rwanda, South Africa, Uganda, and Zambia) and additional partners to be announced in phase two (Kenya, Malawi, Mozambique, and Tanzania). The total addressable market is 15.5 million pregnant women and mothers with children under five years of age, across the 11 countries.

This large-scale and non-exclusive partnership will create an enabling business, distribution, and technology environment for public health sector stakeholders to deliver sustainable and scaled patient and community health worker services. Services include health and nutrition content, leading to behaviour change; SIM-based identity health registration; and diagnostics, data collection and surveillance, and health financing for health workers. To address the current level of newborn deaths, the partners have made important commitments, including zero-rated access to health services for mothers and community health workers, regional discounting of handsets to the MNCH development sector, and regional discounting of an mHealth-specific SIM card.
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