12 August 2019
With our ‘20 by 20’ Commitment to beautify the lives of 200,000 women by the year 2020, Amorepacific has supported a total of 287,217 women’s lives, accomplishing 144% of the target as of Dec 2018. From 2017 to Dec 2018, Amorepacific supported a total of 284,084 women with a fund of 9,718,560,193KRW ((870838USD) to promote women’s health and well-being, particularly focused on female cancer programs such as self-examination education for early breast cancer detection, medical check-ups and financial support for surgery. As for programs focused on promoting women’s economic empowerment, Amorepacific supported a total of 3,133 women with a fund of 6,292,571,563KRW (5,638,505 USD) for microcredit to single mothers, training for low income women and scholarship for adolescents, and other programs to help their employment. In 2018, the 20 by 20 Commitment expanded to other foreign regions where the company’s overseas offices are located including mainland China, Hong Kong, Taiwan, Singapore, Vietnam and Thailand, most recently. Amorepacific China, in particular, is currently providing free cancer screening service for two types of female cancer to women in the country’s impoverished areas, which perfectly corresponds to the Chinese government’s campaign for prevention of breast cancer and cervical cancer. This program has been very effective for raising the awareness of the importance of health examination among the women in impoverished areas of China. The age of women who had either a meeting with the doctor or the examination regarding to those two types of cancer ranges from 35 to 64, which is the age group that is the most vulnerable to those cancer types. Here, the problem is that the patients are mostly from low-income households and the financial burden of medical examination fee has been preventing them from checking their health. Indeed, most of the patients said they had never received an examination although they had been aware of the two cancer types. However, with the introduction of cancer examination and health education activities by Amorepacific China, there have been many positive changes both in perception and behaviors of local people. Our survey shows overall an evident increase in understanding of cancer and prevention efforts across all the regions. 80% of women who received examinations said they are willing to take a second examination and 33.7% out of them said they are willing to do so even if they are required to take on more of their medical costs. In 2018, Amorepacific China conducted a review to measure the SROI (Social Return on Investment) of the ‘two cancer screening service’, in collaboration with Syntao and CWDF. Over the period from 2016 to 2018, Amorepacific China donated a total amount of 1,481,540,000 RMB and accomplished 152% of SROI which is worth of 22,405,300 RMB. The ‘two cancer screening service’ contributed to creating social and economic wealth by supporting women’s health and helped reduced the financial burden of low-income women by enabling them to detect cancer at early stage. Also, other health education programs helped local people to gain more information and increase awareness, which contributed to saving medical expenditure at national level.
The goal of Amorepacific Group’s ‘20 by 20’ Commitment to Every Woman Every Child (2017-2020) is to beautify the lives of 200,000 women by the year 2020 by contributing to their health, well-being, and economic empowerment. Their vision is one where every woman can live her best life, as she desires, and contribute to A MORE Beautiful World.
Amorepacific will contribute to reducing the mortality rate of female cancer and improving the lives of female cancer patients through supporting preventative education, screening of women’s cancer (breast, gynecological cancer), cancer surgery for low-income women and post-surgery care and self-esteem restoration for female cancer patients. In order to do so, they plan to annually support 49,000 women with a minimum budget of KRW 3.5 billion(USD 3.08 million). This program is operated mainly in Korea and China, with plans to expand to Vietnam, Taiwan, Hong Kong, Malaysia and Thailand.
Furthermore, Amorepacific will also contribute to women’s independence and cultivate gender equality by enhancing women’s economic empowerment. In order to do so, their goal is to annually support 1,000 women with a minimum budget of KRW 3.5 billion(USD 3.08 million) for the foundation of women employment, economic independence, and confidence restoration. Beginning from Korea, this program will strengthen its capability and gradually expand to regions of the globe where Amorepacific offices and production sites are located.
Amorepacific is committing a total of KRW 7 billion (USD 6.16 million) annually.
For further information, please check out Amorepacific’s website featuring their EWEC commitment here.
The goal of Amorepacific’s ‘20 by 20’ Commitment to Every Woman Every Child (2017-2020) is to beautify the lives of 200,000 women by the year 2020 through contribution to women’s health, well-being and economic empowerment. Our vision is to help every woman live her best life, as she desires, and contribute to A MORE Beautiful World.
We have been contributing to reducing the mortality rate of female cancer and improving the lives of female cancer patients by supporting preventative education, screening of women’s cancer, cancer surgery for low-income women and post-surgery care and self-esteem restoration for female cancer patients. Through these support programs, we plan to annually support 49,000 women with a minimum budget of KRW 3.5 billion (Approx. USD 3.08 million).
Furthermore, Amorepacific has contributed to women’s independence and gender equality by enhancing women’s economic empowerment. Through various support activities for women employment, economic independence and confidence restoration, we aim to annually support 1,000 women with a minimum budget of KRW 3.5 billion (Approx. USD 3.08 million).
In 2017, KRW 8.06 billion (Approx. USD 747 million) was earmarked and a total of 145,404 women were supported, which exceeds our annual target goal (KRW 7 billion). We have strengthened women’s economic capacity and supported their health and well-being through a variety of projects that have been conducted in partnership with our partner organizations around the world.
In particular, Amorepacific has been holding ‘MORI Run’ – a Running festival for women – to raise public awareness about top two cancers affecting women in urban areas of China; breast and cervical cancer. In addition, Amorepacific has conducted two cancer screening and health education programs for women living in low-income areas in collaboration with Chinese government. In order to select appropriate regions for cancer screening programs, Amorepacific China carried out site inspections and field research in collaboration with the China Women’s Development Foundation every year for a period of three weeks. Through this strategic partnership, we seek to strengthen our expertise and impact locally.
This year, we also focused on expanding our commitment efforts to broader regions as we planned. The “makeup your Life” campaign was held in Korea, China, Hong Kong, Taiwan, Vietnam, and Singapore, and each of Amorepacific’s local branches actively operated programs to help female cancer patients to quickly return to their daily lives. We have run programs 46 times and supported 1,680 patients globally.