01 August 2017

World Breastfeeding Week | 1-7 August 2017

1-7 August 2017

World Breastfeeding Week (WBW) is an annual celebration and awareness campaign highlighting and recognizing the benefits of breastfeeding in communities across the globe. As the largest outreach vehicle for the breastfeeding movement, WBW aims to bring breastfeeding to the forefront of community agendas so everyone can be part of the dialogue. This is WBW’s 25th year, and is officially celebrated by over 170 countries—some countries may celebrate on later dates in the year (e.g. October in Canada).

The August dates also commemorate the Innocenti Declaration, issued in August 1990 to protect, promote and support breastfeeding.

Over the years, WBW has covered a range of topics related to promoting, protecting and supporting breastfeeding, ranging from the positive impact of Baby Friendly Hospitals, to the hidden dangers of infant formula.

Key products released for the week include a new scorecard produced by UNICEF and WHO and the release of a re-vamped breastfeeding investment case—building on last year’s Special Lancet on this subject.

2017 Theme: Working together for the common good.
Hashtag: #WBW2017

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