World AIDS Day
UNAIDS took the lead on campaigning for World AIDS Day from its creation until 2004. From 2004 onwards the World AIDS Campaign’s Global Steering Committee began selecting a theme for World AIDS Day in consultation with civil society, organisations and government agencies involved in the AIDS response.
Themes run for one or two years and are not just specific to World AIDS Day. Campaigning slogans such as ‘Stop AIDS. Keep the Promise’ have been used year-round to hold governments accountable for their HIV and AIDS related commitments.