(RED) commits to generating funding and awareness for the fight against AIDS, with a focus on eliminating mother to child transmission of the HIV. (RED) partners with iconic brands and organizations to develop (RED)-branded products, services and experiences that generate contributions to the Global Fund to invest in HIV/AIDS programs in Africa, with a focus on countries with high prevalence of mother-to-child transmission of HIV. (RED) and its partners provide consumers and activists a wide range of activities and behaviors that trigger corporate giving to the Global Fund. All money generated by (RED) goes directly to Global Fund HIV/AIDS grants in eight African countries: Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia; no overhead is taken. These grants fund vital public health services, including HIV/AIDS prevention, treatment and care programs. (RED) has committed to contributing $85M to the Global Fund for the period 2014 – 2016.
(RED) commits to driving corporate sector engagement in the fight for an AIDS Free Generation by 2015. (RED) currently supports Global Fund HIV/AIDS grants in six African countries: Ghana, Lesotho, Rwanda, South Africa, Swaziland and Zambia. 100% of all (RED) contributions to the Global Fund goes to the implementation of these grants – no overhead is taken out. These grants fund vital public health services, including HIV/AIDS awareness building, education and life-skills, nutrition, HIV testing and counseling, anti-retroviral treatment and treatment for the prevention of mother-to-child transmission.