In support of the updated Global Strategy for Women’s, Children’s and Adolescents’ Health BayerHealthCare (BHC) commits to expand its successful youth-centric health programs over the coming five years under the umbrella of the World Contraception Day initiative and its related “It’s Your Life – It’s Your Future” campaign, to supporting increased levels of contraceptive awareness and knowledge about sexual and reproductive health amongst adolescents and youth worldwide through the provision of medically accurate and unbiased sexuality education via national, regional, and global programs.
In collaboration with other civil society organizations, NGOs, advocacy groups, and governments, Bayer works to improve the sexual and reproductive health of young people with the goal of ensuring that every pregnancy is wanted. Apart from access to modern contraceptives, self-determined family planning also requires knowledge. Therefore, Bayer commits to supporting World Contraception Day, through financial and in-kind support worth over USD $8,400,000 per year over the next five years. The campaign’s activities culminate every year on September 26 with a wide range of events, press conferences and concerts in about 70 countries all over the world with the mission to improve awareness of all contraceptive methods to enable young people – regardless of whether they are male or female, married or unmarried and sexually active or not – to make informed choices on their sexual and reproductive health.
Together with other civil society organizations, NGOs, advocacy groups, and governments, Bayer continued to work successfully to improve the sexual and reproductive health of young people with the goal of ensuring that every pregnancy is wanted. In 2016, in cooperation with governmental and various non-governmental organizations, Bayer provided 23.6 million couple-years of protection with oral contraceptives, implants and injectables through our family planning programs. Apart from access to modern contraceptives, self-determined family planning also requires knowledge.
Therefore, the World Contraception Day aims to improve awareness of all contraceptive methods to enable young people around the world to make informed decisions on their sexual and reproductive health. All campaign activities are developed in partnership with the WCD Coalition. Today, the coalition is made up of 16 non-governmental, governmental and medical and scientific organizations with a specific focus on empowering young people between the ages of 13 and 25. In 2016, there was a wide variety of activities by all partners ranging from a focus on field work, to direct contact with young target groups, social media, advocacy, and using youth voices to spread their messages. Activities related to World Contraception Day and its partner coalition reached more than 100 million people overall. The reach of the “Your Life” campaign website and social media channels was significantly expanded as well as the media coverage resulting from the campaign itself. The partners’ activities managed to reach, educate and activate youths including trainings, concerts, youth camps in and outside of school or university. Established lighthouse projects targeted youth directly by working with ambassadors and young leaders all year round.