14 July 2017
Amway Corporation commits to reduce under-nutrition in children under-five with our nutrition expertise and a customized micronutrient supplement. Amway commits to do this by partnering with other companies, organizations and governments in 20 countries by the end of 2019. Lastly, Amway is investigating market-based approaches to implementing nutrition improvement programs to reduce chronic malnutrition in children under-five. Over the next three years, Amway will provide Nutrilite™ Little Bits™, behavior change communication materials and resources to these implementation partners to ensure critical nutrients are incorporated into the daily diets of tens of thousands of children. Amway will provide annual updates on the progress of research, the impact and the number of children who receive Nutrilite™ Little Bits™. Amway provides Nutrilite™ Little Bits™ to INGO and NGO partners that are implementing nutrition, health and measurement programs for malnourished children under 5 and their families.
2016 was a critical year for the Amway commitment to EWEC, which started in 2015. During the year, Amway established program presence in 15 countries and began to provide Nutrilite Little Bits, our micronutrient powder (MNP), as a tool to address chronic malnutrition (micronutrient deficiencies and stunting) with 18 NGO partners. 2016 helped Amway establish the foundation for its work and commitment to the EWEC initiative as well as began with directly benefiting 34,100 children 5 and under. Through the nutrition education efforts of these programs, the importance of good nutrition and its availability locally was shared with more than 120,000 people as well. With the success of 2016, Amway and its implementation partners are poised to rapidly scale these programs into 2017 and beyond.